Farmette at 4424

Todd Bauer is a personal trainer, holistic health coach, and owner of the Farmette At 4424 (Farmette). Todd’s personal training career began over 13 years ago. After years spent working in a commercial gym setting, Todd decided to fuse the passion for the outdoors, with the traditional work indoors, creating a space that not only was a representation of both Todd and spouse Liz’s lifestyle but one that clients could escape to and enjoy as well. A retreat away from the everyday hustle and bustle of life’s daily grind. The Farmette is located in Glen Arm, Maryland and has been in business since 2015. The Farmette offers an array of services from personal training, group sessions, nutrition counseling, and more.

The Farmette currently has a great relationship with its target market and customers. The Farmette remains well respected in the community.  There are no known historical Public Relations issues for this Client.

The Farmette currently uses paid social media ads via Google to boost traffic. Primarily though, word-of-mouth promotion is the primary source of outreach and engagement. Facebook and Instagram channels exist but are lacking in consistency and engagement with their followers. The Farmette also uses Mailchimp to send out e-mail updates to members of its mailing list. The current image and reputation of the Farmette is clean and in good standing. Numerous testimonials on the company’s website and social media reviews support that reputation.  The Farmette does not show any record of past public relations efforts. Its current messaging strategy occurs by e-mail, social media, and word-of-mouth. Its effectiveness varied from time to time, but currently, it is not resulting in the amount of traffic to the website or follows on social media.